If Marlboros are for Cowboys then Lucky Strike is For Magical Men.
Leo Burnett, creator of the Marlboro man, was once asked why he smoked Marlboro cigarettes. Burnett responded: “ I guess my feeling is pretty well summed up in the remarks of the vice-president of a competitive agency. When asked why he was smoking a not-too-popular brand of cigarette: ‘In my book there is no taste or aroma quite like bread and butter.’ “
This ad is from the 1936 Lucky Strike print campaign.
